Grow your Reach. Give more Back.
Move your Mission Forward.
If you lead marketing, fund raising, communications, finance or operations in a UK charity, you already know the problem. Too often growth depends on doing more campaigns, spending more money and asking an overstretched team to somehow do even more.
MUVIST Academy was built for charities that want a better way.
Our movement marketing training helps small and medium sized charities grow supporter engagement, increase visibility, strengthen community participation and improve long term results without relying on constant campaign pressure.
This is not about replacing your fundraising or communications activity. It is about giving you a practical framework that helps your existing work go further.
Register your interest today to be the first in line for course access early updates and practical resources designed for UK charities.
What is THE MUVIST Academy?
MUVIST Academy is a practical learning platform for charities that want to build stronger supporter relationships, improve digital visibility and create more repeat engagement from the people they already reach.
As a Charity Finance Group Corporate Partner MUVIST Academy offers training tools and light-touch support. Designed for charities working with limited time, limited budget and high expectations. The focus is simple, help your organisation grow in a way that is measurable, sustainable and realistic for small teams.
This course is designed for people inside UK charities who are responsible for supporter growth, communications and public engagement. It is especially relevant for:
This is not generic corporate marketing training. It is built for charities that need practical systems, stronger supporter relationships and better outcomes from the resources they already have.
The course is built to help charity leaders turn scattered activity into a clearer, more effective supporter growth system.
Movement Marketing Foundations
Understand what Movement Marketing is, how it works and why it matters for charities that want to grow without simply increasing spend.
Story and Supporter Journeys
Learn how to communicate your mission in a way people understand, remember and repeat.
Activation and Measurement
Create a practical 30-day campaign plan with KPIs that your team, leadership and trustees can actually track.
Channels, Content and Community
Focus on the right comm channels, create contact that encourages participation and build stronger supporter communities over time.
Course Snapshot for Registering Charities
8 to 10 Hours of Self-paced Learning.
Downloadable Worksheets and Playbooks.
Real Charity Case Studies.
Easy-to-Implement KPI Checklists.
A Practical 30-Day Campaign Plan Output.
Alex Edge, Head of Marketing and Communications, MEI Charity
“The MUVIST team applied movement marketing practices to the campaign and, in one weekend, helped us raise funds, bring people together, connect new supporters to EAAA and even inspire one guest to become an EAAA volunteer.”
Luke Abendroth, Corporate Fundraising Lead, East Anglian Air Ambulance
Practitioners, not theorists.
MUVIST COACH SPOTLIGHT
“The best charities should not have to run themselves into the ground to be seen, they deserve marketing that builds belief not just more noise.”
I believe the organisations doing some of the most important work in the world deserve better thinking, better support and a smarter way to build momentum. That is exactly why we built this course. You should not have to choose between protecting your mission and growing your reach. You can do both.
MUVIST COACH SPOTLIGHT
“The best charities should not have to run themselves into the ground to be seen, they deserve marketing that builds belief not just more noise.”
I believe the organisations doing some of the most important work in the world deserve better thinking, better support and a smarter way to build momentum. That is exactly why we built this course. You should not have to choose between protecting your mission and growing your reach. You can do both.
MUVIST COACH SPOTLIGHT
“Charities grow when people feel part of something worth carrying forward – not when they’re targeted by another appeal.”
Over the last 25 years in marketing, one thing has become very clear to me – good people in charities are being worn down by the constant pressure to do more with their campaigns, with less money.
I know Movement Marketing gives charities a better way forward, a way to grow support by helping people feel part of the mission, not just targeted by another appeal. That’s why we founded MUVIST Academy to help.
MUVIST COACH SPOTLIGHT
“Charities grow when people feel part of something worth carrying forward – not when they’re targeted by another appeal.“
Over the last 25 years in marketing, one thing has become very clear to me – good people in charities are being worn down by the constant pressure to do more with their campaigns, with less money.
I know Movement Marketing gives charities a better way forward, a way to grow support by helping people feel part of the mission, not just targeted by another appeal. That’s why we founded MUVIST Academy to help.
MUVIST COACH SPOTLIGHT
“Your brand or mission grows stronger when people feel genuinely part of it, not just targeted by another campaign.”
I believe Charities deserve a smarter, more human way to build support, one that helps people feel genuinely connected to the mission, not just targeted by another campaign.
Movement Marketing is the framework that lets you get on with the work you love, authentically and without compromise. That’s why we want to show you exactly how to do it.
MUVIST COACH SPOTLIGHT
“Your brand or mission grows stronger when people feel genuinely part of it, not just targeted by another campaign.”
Charities deserve a smarter, more human way to build support, one that helps people feel genuinely connected to the mission, not just targeted by another campaign.
Movement Marketing is the framework that lets you get on with the work you love, authentically and without compromise. That’s why we want to show you exactly how to do it.
FareShare is the UK’s national network of charitable food redistributors, made up of 18 independent organisations. Together, they take good quality surplus food from right across the food industry and get it to nearly 8,000 frontline charities and community groups.
By the end of the course, learners will be able to:
Develop Clearer Supporter Engagement Frameworks.
Improve Mission-Focused Storytelling and Public Communications.
Strengthen Digital Visibility and Discoverability for your Charity.
Build Growing and Meaningful Ongoing Communities of Dedicated Supporters.
Produce a Measurable 30-Day Movement Marketing Campaign Plan For Your Charity.
This means leaving with useful assets, not just ideas. Your team should come away with a stronger structure for
growth, better clarity on what to measure and a clearer way to explain marketing value to leadership and trustees.
It is organising your supporters around a clear belief and giving them simple, repeatable actions to take, so growth comes from participation, belonging and advocacy, not just more appeals or more spend. It runs alongside your existing fundraising and comms, helping campaigns compound over time instead of starting from zero after every appeal.
This course is built for charity fundraising, engagement and communications leads, including CEOs and directors, especially in teams of one to three people who feel stuck in appeal‑to‑appeal cycles or scattered social activity. It assumes a low‑resource, regulated charity environment and focuses on what you can realistically sustain, not big‑department wishful thinking.
Yes. The course is designed with commercial hygiene baked in: you set baselines, choose clear KPIs and build a simple dashboard so you can show repeat action, advocate behaviour and donation patterns alongside income. That means you can justify the course as a measured way to reduce acquisition and operational costs over time, not a leap of faith or a “nice‑to‑have” comms experiment.
No. You keep your existing strategies, campaigns and channels; this gives you a practical framework to layer on top so supporters act more than once, stay longer and bring others with them. It is designed to sit comfortably alongside traditional marketing and fundraising best practice, with clear KPIs and board‑ready numbers.
We use large charities and brands (for example Imperial War Museum, East Anglian Air Ambulance, Alderney Tourism, Shell Helix and more) to show the same underlying mechanics – belief, proof, participation loops and community behaviour – working in very different contexts. Every lesson then translates those mechanics into tools, templates and 30‑day plans built for small teams and tight budgets, so you can borrow what works without needing their scale or spend.
By the end you will know how to build a one‑page Movement Story, a Supporter Journey Map, a focused channel and content plan, a 4‑week content calendar, a 30‑day Movement Marketing campaign plan and a one‑page measurement dashboard. You download all assets for lifetime access to all templates, worksheets and resources.
Yes. The course is designed for one‑to‑three‑person charity teams and assumes low resource and limited hours. You will focus on one or two channels you can sustain, a small number of repeatable content themes and one clear action at the heart of a simple monthly rhythm.
When supporters and volunteers become advocates who bring others in, you rely less on cold outreach and paid acquisition. The course teaches you to design participation loops – action, recognition, proof and re‑invitation – so more growth comes from people coming back and bringing friends rather than starting from zero each time; this aligns with external research showing that personalisation and advocacy can cut acquisition costs and lift revenues.
Content that feels real: supporter and volunteer stories, behind‑the‑scenes moments, honest proof of impact, simple how‑tos and clear invitations to act. Real experiences and proof consistently outperform glossy, expensive content – proof beats polish.
It sits alongside, not instead of, your appeals, events and regular giving work. You keep what’s working and add movement mechanics – participation loops, community behaviours and repeat invitations – so you can compare acquisition cost, retention and effort‑to‑output over a 30–90 day test period and make decisions based on data, not faith.
The programme has four core modules delivered as short pre‑recorded videos of around 5–10 minutes, with worksheets, playbooks, templates, quizzes and summaries. It is hosted on Teachable, fully self‑paced with desktop and mobile access, and you have lifetime access so you can learn and implement at a pace that fits around your role.
The modules build on each other, from foundations to story, channels, activation and visibility, so we recommend working through them in order the first time. After that you can jump back to any module or template as a reference whenever you need it.
By the end of the course, you will have a one‑page Movement Story, a Supporter Journey Map, a channel and content plan, a repeatable 4‑week content calendar, a 30‑day Movement Marketing campaign plan and a simple one‑page dashboard.
The course is built from live programmes and case studies including Imperial War Museum (over 2 million visitors across 70 venues with 55% unplanned visits), Alderney Tourism (around 35% visitor growth and strong sentiment uplift) and East Anglian Air Ambulance with Busseys (about £2,250 raised from 75 EV test drives in one weekend, plus new volunteers). These sit alongside external validation from organisations like Deloitte and McKinsey on brand‑fuelled movements and the impact of personalisation on acquisition costs and revenue.
You are not asked to take it on faith: you set a baseline, choose 3–5 KPIs and run a 30–90 day test where movement mechanics run alongside your current approach. You then compare donor acquisition cost, retention, repeat behaviour and effort‑to‑output so you can make a measured decision about what to scale up.
You can frame it as strengthening traditional marketing and fundraising by adding retention and advocacy mechanics, not replacing what you already do. The board‑ready outputs – a 30‑day campaign plan, one‑page story, journey map and dashboard – give trustees clear visibility of assumptions, metrics and safeguards, with an emphasis on ethical, authentic participation rather than “spin”.
The course is designed to replace scattered, ad‑hoc activity with a simpler system rather than piling more on top. You will pick one or two channels, define a small set of content strands and build a repeatable 4‑week rhythm so you spend less time reinventing and more time on actions that compound.
You will learn to build content from the assets you already have – volunteer stories, supporter experiences, behind‑the‑scenes moments and impact updates – rather than relying on polished campaigns.
Yes. The aim is to smooth the peaks and avoid post‑appeal flatlines by establishing a year‑round engagement rhythm built from small, repeatable actions. Movement mechanics help your appeals perform better, but they also protect supporter relationships in the quieter months in between.
Nothing you are doing stops. This sits alongside your existing appeals, events and regular giving – it supports your fundraising, it does not replace it. The difference is what happens between campaigns. Most fundraising is built to end; you launch, it performs, it closes and next time you start cold.
Movement Marketing adds a layer underneath that changes that pattern, giving supporters something to belong to between asks, so they come back because they want to, not just because you asked. Your campaigns perform better. Less cold acquisition. More people returning and bringing others.
Dr Ana Elisa Villalex, Soy Capaz Autism Foundation
Dr Ana Elisa Villalex, Soy Capaz Autism Foundation
If your charity wants a more sustainable way to grow support or engagement, strengthen visibility and improve results without increasing pressure on your team, this is the right place to start.
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